Learning to Converse with a Little Help

For the past year i’ve been learning what I can about social media and how active interaction through personal conversation can relate back to business, especially the business of restaurants. I must say i don’t think I’ve learned much, ’cause there’s so much to learn; HOWEVER, if you wait till you know it all before you move on something, it will NEVER happen. So I’ve been doin “stuff” along the way in my journey.

Facebook I love ’cause I’m a visual person, and I enjoy being able to “birthday” everyone of my friends. The fb conversations seem to last longer typically, unlike those on Twitter which are long gone after a couple of minutes. But I like that about Twitter. It’s so fresh. I’ve played with Utube, but only to the extent of silliness really. I have not really figured it out. I have a written blog (okay, I just realized how stupid that statement was), but have difficulty getting back to it as I should. All these forms of conversing take time obviously, and unless I am SOLD and CONVINCED on their impact, like many I presume, I will give them up or at least limp along mildly to the point of why bother.

A good friend of mine recently gave me a book by Gary Vaynerchuk, titled CRUSH IT! All I can say about this book is, you gotta read it. This guy’s incredible! Gary shares from his experiences of figuring it out and then MOVING ON IT. He’s the guy who started Wine Library TV and etc, etc (too bad he’s a Jets fan, but heh, one can’t do everything right). Anyway, this book is not just a read or a re-read, but it’s a road map you’re gonna want to dogear and highlite in your quest for the conversation. Anyway, I’m smarter today than I was yesterday, and I have more tools (or tongues) to converse with.

I recently started allowing our restaurant staff to post, picture and text while at work. By building conversation, in friend pools I’m not a part of yet, I figured it had to be good. It’s a win-win. My staff get to build their personal brand (something I learned from the book-if it backfires I know who to blame it on, ha) and I get to expand my brand, ’cause they’re posting from work. Now obviously things could go wrong, but we do have some guidelines, and really it’s what we all want to do anyway, TALK.

Stay tuned and I’ll let you know how it goes. If anything, I’m learning to converse (with a little help) and hopefully through that, getting better at what I do.

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